The band plays on
It’s all about the band for me. I began using the bands last Spring on our invitations and thank you cards as an accent - a visual seduction for the consumer - and realized that they are powerful and great looking. We use our giclee printer to print a unique design on artist quality canvas and then hand cut and wrap the band around the stationery box. It added design punch, sales went up and feedback confirmed that the band was here to stay.
- Bands on Invitations and Thank You Cards
“What else can I band?” was my next question and that is how I decided on a whole new product category - soap.